My Better World

My Better World

Impact

+ 51% in girls’ school enrolment

*The World Bank’s Development Impact Evaluation Department (DIME) 2020

- 15% desire among parents to have their girls become a mother at age 18 or younger

*The World Bank’s Development Impact Evaluation Department (DIME)

75% of Nigerian viewers said they talked about the themes of the episodes with others, including their children, friends and parents

*Geopoll survey of 1,000 viewers of the show on AIT and Arewa24 broadcast networks in Nigeria

95% of viewers reported that the series made them much more likely to support girls’ education in their communities

*Geopoll survey of 1,000 viewers of the show on AIT and Arewa24 broadcast networks in Nigeria

Awards & Accolades

Reviews

"It’s amazing and thoughtful."

My Better World viewer

"I love it."

My Better World viewer

"My Better World embodies the best of what media can and should do - draw audiences on its entertainment merit, telling the stories that matter most, and leaving them empowered to improve their lives and the lives of those around them."

Citizen TV, Kenya

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Overview

My Better World combines animation with real-life documentary shorts in a series for young people, exploring the adventures of six colorfully illustrated friends as they navigate the challenges of school, family, and friendship. It is a powerful resource for sparking conversations and driving behavior change on issues around health, staying in school, early marriage, and goal-setting. The series was developed with the help of local teens, and brought to life by a team of artists and animators across Africa. So far, My Better World has aired across 5 countries, 9 broadcasters, 140 million reach in 3 languages. It is the number 1 kids show in Kenya averaging 2 million viewers per episode.

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girl sitting on steps reading book

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