Show Story
Media for Social Impact
A well-crafted, research-driven story can pave the way for transformational shifts in attitudes and behaviours among individuals and communities.
Our award-winning media portfolio – including TV chat shows, animated series and entertaining feature films – is bringing measurable change related to education, development, health, and social issues.
Our bespoke strategies combine human-centered design, mind brain education and technical advisors to maximize each production’s impact and longevity. At the beginning of each project, we map the specific attitudinal and behavioral impact goals for each production.
822 million broadcast reach
29+ countries
25+ Film Festivals
50+ Awards
Our audiences not only love the powerful storylines, relatable characters and high production value, but the impact of the on-screen messaging is tangible.
95% of Inside Story viewers say they’d be more likely to use condoms every time they had sex
95% of My Better World viewers report that the series made them much more likely to support girls’ education in their communities
82% of Inside Story viewers want know their HIV status
Shaina
Impact
21 Million broadcast reach
5 countries
Awards & Accolades
Reviews
Overview
Shine is a teenager in Zimbabwe who has a knack for making something out of nothing and could have a promising future as an engineer, except for the fact that she doesn’t believe in herself. When she and her best friends Faro, Stella and Busi are faced with a host of grown-up problems – loss of loved ones, overdue exam fees and the curse of “blessers” – they come close to giving up. Will Shine and her friends be able to overcome their circumstances or will they admit defeat in the face of adversity? Their story is one of forgiveness and of friendship, of creating a new family from the people who love you, and of the very real power to be found in girls supporting girls.
Shaina is designed to decrease gender-based violence by encouraging peer support among girls and demonstrating positive masculinity.
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My Better World
Impact
+ 51% in girls’ school enrolment
*The World Bank’s Development Impact Evaluation Department (DIME) 2020
- 15% desire among parents to have their girls become a mother at age 18 or younger
*The World Bank’s Development Impact Evaluation Department (DIME)
75% of Nigerian viewers said they talked about the themes of the episodes with others, including their children, friends and parents
*Geopoll survey of 1,000 viewers of the show on AIT and Arewa24 broadcast networks in Nigeria
95% of viewers reported that the series made them much more likely to support girls’ education in their communities
*Geopoll survey of 1,000 viewers of the show on AIT and Arewa24 broadcast networks in Nigeria
Awards & Accolades
Reviews
Overview
My Better World combines animation with real-life documentary shorts in a series for young people, exploring the adventures of six colorfully illustrated friends as they navigate the challenges of school, family, and friendship. It is a powerful resource for sparking conversations and driving behavior change on issues around health, staying in school, early marriage, and goal-setting. The series was developed with the help of local teens, and brought to life by a team of artists and animators across Africa. So far, My Better World has aired across 5 countries, 9 broadcasters, 140 million reach in 3 languages. It is the number 1 kids show in Kenya averaging 2 million viewers per episode.
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The Lucky Specials
Impact
294 million broadcast reach, 22 countries, 23 broadcasters
36% of respondents reported having gone for a TB test within 30 days of watching the movie
*Management Sciences for Health Evaluation
66% reported having advised someone to go for a TB test as a result of having watched the movie
*Management Sciences for Health Evaluation
#2 most watched movie in sub-Saharan Africa
Awards & Accolades
Reviews
Overview
The Lucky Specials are a cover band in a dusty town in southern Africa. Mandla (Oros Mampofu) is a miner by day and plays lead guitar by night. He dreams of making it big in the music industry. When he contracts tuberculosis, the band, Mandla and their friend Nkanyiso (Sivenathi Mabuya) struggle to hold everything together. The film takes viewers inside our hero’s body, while also captivating them with a groundbreaking soundtrack.
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Inside Story
Impact
432 million broadcast reach, 29 countries, 37 broadcasters
82% of viewers in Zambia and Kenya wanted know their HIV status after watching the film
95% of viewers in Zambia and Kenya said they were more likely to use condoms every time they had sex after watching the film
#1 most watched movie in sub-Saharan Africa
Awards & Accolades
Reviews
Overview
Inside Story tells the story of Kalu (Kevin Ndege Mamboleo), a rising Kenyan footballer, who moves from rural Kenya to urban Johannesburg to follow his dream and support his family. His path becomes more challenging when he falls in love with the coach’s daughter, Ify (Kendra Etufunwa), and subsequently finds out he is HIV+. Kalu goes through an emotional journey as he comes to terms with his diagnosis, encountering social and financial challenges along the way. Using state-of-the-art animation, Inside Story explores the dynamic inner world of the human body, revealing the unseen world of HIV. Animated sequences showing the HIV virus traveling through the human body at different stages of the infection are interwoven with Kalu’s story. This story of love, football and HIV is now the most watched film in Africa ever.
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Discovery + Talk Shows
Impact
110 million reach, 8 countries, 6 broadcasters
"Discovery +234 specifically changed fathers’ attitudes and/or behavior towards education and girls’ education."
*Social Impact
"There is strong evidence that the Discovery +233 is creating sustainable attitude change among viewers... participants who have watched the show have indicated favorable views toward girls’ education."
*Social Impact
Awards & Accolades
Reviews
Overview
Discovery+ talk shows brought weekly episodes featuring local celebrities, inspirational stories, and live music to TV screens while changing the public dialogue around girls’ education and women’s empowerment in Ghana, Kenya and Nigeria.Gallery
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