
About Us
Impact(Ed) uses the power of media to transform education and help young people thrive.
Launched by Discovery (soon to be Warner Bros. Discovery) in 1997, Impact(Ed) International has opened new doors to education for over 2.6 million students in 16 countries, and tens of millions more through television and mass media initiatives around the world.
Our Approach
We embrace a proven, highly collaborative and holistic approach to improve student learning and life outcomes. A child’s ultimate success is built on what happens both inside and outside of the classroom. Public and private partnerships at all levels are a hallmark of our work from national and local ministries of education to school leaders and teachers.

Collaborate
at the national level with Ministries of Education and local communities to create long-term, sustainable change.

Train
teachers in student-centered learning, gender equity and social inclusion, 21st Century Skills, differentiated learning and the best techniques in literacy and mathematics.

Design
media solutions by, with, and for target audiences with precise messages for a defined purpose.

Deploy
EdTech with a clear purpose, relevant content, significant teacher training, and technology that can be sustained locally.
The Board

Carole Wainaina
Carole Wainaina served as Assistant Secretary-General for Human Resources Management at the United Nations between 2014-2017. She is currently Chief Operating Officer for the Africa50 Infrastructure Fund. Ms. Wainaina brings a wealth of global experience at various senior leadership levels including human resources strategy, leadership development, change management and driving organizational transformation. She has over two decades of national and international, corporate and non-profit leadership experience, having served as the Chief Human Resources Officer and member of the Executive Committee at Royal Phillips in the Netherlands from 2011 to 2014.
Previous to that she worked at the Coca-Cola Company as Group Human Resources Director, Europe, and held various progressively responsible positions, also at the Coca-Cola Company based in Turkey, United States, United Kingdom and Kenya.
Ms. Wainaina also served as Chief of Staff to the former Chairman and Chief Executive Officer of the Coca-Cola Company in Atlanta and as President of the Coca-Cola Africa Foundation. She started her career as a Management Consultant at Pricewaterhouse Coopers in Kenya and also served as the Special Assistant to the Director of the Kenya Wildlife Service.
Born in Kenya in 1966, Ms. Wainaina has a Bachelor of Business from the University of Southern Queensland in Australia, majoring in Human Resources Management and Marketing.

Elisabeth Hess Rice, Ed.D (Lisa)
Elisabeth Rice is an Associate Professor of Special Education and Disability Studies at the Graduate School of Education and Human Development at The George Washington University. Currently, Dr. Rice coordinates the department’s doctoral program and co-coordinates a graduate teacher education program focusing on empowering and serving neurodiverse learners. Her research interests and publications focus on girls with learning and behavioral challenges and effective school/university partnerships. A former classroom teacher, Dr. Rice specializes in preparing educators to effectively teach and advocate for all students- particularly for students with learning and behavioral challenges. Additionally, with the support of doctoral students in her department, Dr. Rice has led an effort to increase access and inclusion for all learners in higher education.

William Asiko
William Asiko is the chief executive officer of the Investment Climate Facility for Africa (ICF). ICF is a donor-funded international organization that works with receptive governments in Africa to remove barriers to both foreign and domestic investment in their respective countries.
Asiko’s career includes almost 20 years with The Coca-Cola Company . He started as in-house corporate attorney in his home country, Kenya. In this role, Asiko held various positions of increasing responsibility in a number of countries including the United States, Morocco and the United Kingdom, rising to the position of general counsel for Africa in 2001.
In 2007, Asiko was appointed president of The Coca-Cola Africa Foundation & director of public affairs and communications for Coca-Cola Africa based in Johannesburg. Asiko has served on the boards ofseveral companies, including the Coca-Cola Bottling Company of Egypt and The Equatorial Coca-Cola Bottling Company in Barcelona, Spain, The Coca-Cola Juice Company of Kenya, and currently serves on the boards of the Africa Leadership Academy, Discovery Learning Alliance and the Africa-America Institute. In 2010, Asiko was appointed by the president of the Republic of Togo to the International Investment Advisory Council of Togo and in that capacity advises the Togolese Cabinet on investment and development matters.
Prior to joining The Coca-Cola Company, Asiko served five years as state counsel in the Office of the Attorney General for Kenya and two years as a partner in the law firm of Hamilton Harrison & Mathews in Nairobi, Kenya. Asiko earned a law degree from the University of Nairobi in 1987, and graduated with an MBA from Emory University’s Goizueta Business School in 2005. He is a non-practicing member of the Kenya Bar. William is married to Christine and they have 3 teenage children.

Doug Baker
Douglas R. Baker is Chief Financial Officer at Learning Care Group, a position he has held since September 2017.
As CFO, Baker leads Learning Care Group’s Finance, IT and Real Estate functions in addition to its strategic growth initiatives as the company furthers its leadership role among childcare providers through educational excellence and outstanding customer service.
Baker’s career encompasses more than 25 years of leadership experience as a global senior finance and operating executive. Previously, he served as Executive Vice President, Chief Operating Officer and Chief Financial Officer at Discovery Networks International (DNI), a division of Discovery Communications. He joined Discovery Communications in 2005 as Senior Vice President and CFO for Discovery Commerce. He went on to serve as Senior Vice President and CFO for Emerging Networks, New Media and Business Development and as Executive Vice President and CFO for DNI before assuming his most recent role. Prior to that, Baker served in a variety of financial, operating and strategic leadership roles within Hallmark Cards and The Picture People, a strategic retail venture of Hallmark.
Baker earned an MBA in Operations Management from the University of Missouri – Kansas City and a Bachelor of Science in Finance from Miami University (Ohio).

Jack Fields
Jack Fields is the CEO of Twenty-First Century Group (TFCG), a one-of-a-kind boutique political consulting firm. Prior to the founding of TFCG, Fields represented the 8th District of Texas in the U.S. House of Representatives from 1980 to 1997. He served on the powerful Committee on Energy and Commerce from 1982 to 1997, and in 1995, became chairman of the Subcommittee on Telecommunications and Finance. During his tenure, Fields was responsible for the enactment of the landmark 1996 Telecommunications Act, and passage of both the National Securities Markets and Improvements Act and the Securities Litigation Reform Act. He was also deeply involved in national maritime, fisheries, energy, and environmental policy while serving as the Ranking Minority Member on the Committee on Merchant Marine and Fisheries.
In addition to serving as chair of the Board of Discovery Learning Alliance, Fields sits on the Board of Directors of Invesco, the eighth largest mutual fund company in the United States, and Insperity (NYSE: NSP), a premier professional employer organization with clients nationwide.
Fields earned his Bachelor of Arts degree from Baylor University in Waco, Texas, in 1974, and his Juris Doctor degree from Baylor Law School in 1977.

Willard Freeman
Willard O. Freeman has more than 25 years of experience in representing numerous developers, corporations, law firms and government agencies in complex real estate transactions. He successfully completed the leasing of 800 Ninth Street, SW to the General Services Administration; the acquisition, development and project management of the 550,000 square-foot Discovery Communications Headquarters in Silver Spring, MD; and the relocation of city offices to make way for development of the MCI Center in the East End of downtown Washington.
In addition, Willard has completed numerous transactions in major cities across the United States, Canada, Mexico, Europe, and southeast Asia. Willard has participated in various joint venture developments, including retail conversions to office space and assembling commercial property in enterprise zones.
Willard is also co-founder of Freeman Group, which now operates as the Washington, D.C. area office of Concordis Advisors. Willard’s managerial expertise includes serving as regional president for the Galbreath Company of Ohio, an organization absorbed into the company now operating as Jones Lang LaSalle. Throughout his career, Willard has been consistently recognized as one of the top ten brokers in the Washington, D.C. area.

Mark Hollinger
A 24-year veteran of Discovery Communications, Mark Hollinger most recently served as president and CEO for Discovery Networks International (DNI), resigning his role in 2014. During his tenure, Hollinger oversaw the strategic development and daily operations of a division that distributed 44 entertainment brands in 45 languages. These brands reached more than 1.6 billion subscribers in 224 countries and territories across Europe, the Middle East, Africa, Asia-Pacific, and Latin America.
In 2012 and 2013, Hollinger oversaw the expansion of Discovery’s international operations with the acquisitions of Fatafeat, the #1 food network in the Middle East, and Switchover Media in Italy, making Discovery the third-largest broadcaster in the country. Hollinger also oversaw the largest transaction in Discovery’s history – the acquisition of SBS Nordics, a top-three portfolio of television brands across Denmark, Norway, Sweden and Finland. Hollinger also helped to engineer the acquisition of a controlling stake in Eurosport, a top destination for live sporting action for viewers across Europe and Asia-Pacific.
Hollinger joined Discovery in 1991 as vice president and deputy general counsel. In 1994, he was named acting general manager for Discovery Channel Asia. Based in Hong Kong, he was responsible for overseeing and coordinating all activities related to the operation and launch of the flagship network in Asia.
In 1995, Hollinger was appointed vice president, International Business Development in addition to his role as vice president, deputy general counsel. He became Discovery’s general counsel in 1996. He was appointed chief operating officer of the company in 2008 and then president and CEO of DNI in 2009.
Before joining Discovery, Hollinger was a senior associate in the entertainment department of the law firm Paul, Weiss, Rifkind, Wharton & Garrison in New York City. He also lectured on entertainment law at Columbia Law School. Hollinger received his Juris Doctor from Yale Law School and holds a Bachelor of Arts (summa cum laude)in history and political science from Colgate University.
He also currently serves as a member of the board of Corus Entertainment, a Canadian media company listed on the Toronto Stock Exchange.

William Irwin
William Irwin is a retired Chevron executive, where he spent a career in engineering and operations disciplines. He concentrated on the international arena, focusing on Africa, South America and southeast Asia. Irwin subsequently returned to Washington, D.C. to manage international public policy issues for the company. All of these roles provided opportunity for hands-on support in nurturing development projects and the NGO relationships and public-private partnerships that sustain them.

Anthony V. Lupo
Anthony Lupo, a partner in the Washington, D.C. office of Arent Fox LLP, serves as a member of the firm’s executive committee, co-chairs the Intellectual Property practice, and chairs the Fashion, Luxury Goods & Retail group. His practice is primarily focused in the areas of entertainment, fashion and technology and includes notable clients such as Discovery Channel and Pixar in the area of entertainment; Diane Von Furstenberg, Lacoste, Diesel, and Hugo Boss in the area of fashion; and Google, PlayStation, and LG in the technology space. Lupo is regarded as one of the premier intellectual property attorneys by publications such as Chambers, Legal 500 and World Trademark Review. The Washington Post reported that he is making a “career out of breaking the mold of a typical D.C. regulatory lawyer,” while maintaining a “bustling entertainment practice that could rival that of a California firm.” Anthony sits on the board of directors for the Smithsonian National Zoo, Discovery Learning Alliance and Escada.

Aric Noboa
Aric Noboa, Co-CEO and Executive Producer, is responsible for the vision, growth and management of Impact(Ed) International. The organization has created dynamic learning environments in schools in 16 countries, improving student learning, teacher effectiveness and community engagement. Impact(Ed) International reaches tens of millions of people through its media for social impact initiatives including International Emmy Award winning TV series ‘My Better World’, and films ‘Shaina’ and ‘Inside Story’. Created and produced by Noboa, this content is some of the most viewed across Africa. Together with world-class production teams, Noboa has received dozens of industry honors and festival awards from Los Angeles to Zanzibar. He was also a member of the St. George’s House Windsor Castle Leadership Initiative on HIV/AIDS. He often speaks on the use of media to advance education, health and development.

Tamela Noboa
Tamela Noboa serves as Co-CEO of Impact(Ed) International. By bringing together Impact(Ed)’s content, resources and expertise with those of other public and private sector partners, Noboa drives the organization’s strategic direction, leads innovative efforts to take successful initiatives to scale and forges new partnerships to help achieve the Millennium Development goal for universal education. Through building Impact(Ed) International, Noboa has demonstrated not only the power of partnerships, but the measurable impact media has on learning outcomes when combined with appropriate, sustainable technology and teacher training. Noboa created and is currently leading a unique $38 million public/private partnership between Impact(Ed) International and the UK Department for International Development to improve learning outcomes for marginalized girls in Ghana, Kenya and Nigeria.
Where we are

Mass Media
Our TV series and films have aired in:
Algeria
Angola
Belgium
Botswana
Canada
Caribbean
Cameroon
Cote dI’voire
Democratic Republic of the Congo
Ethiopia
Ghana
Kenya
Liberia
Lesotho
Malawi
Mozambique
Madagascar
Nigeria
Namibia
Philippines
Rwanda
Swaziland
South Africa
Tanzania
US
UAE
UK and Ireland
Uganda
Zimbabwe
Zambia
Education and Community Projects
We have established projects in:
Angola
Brazil
Egypt
Ghana
Kenya
Mexico
Morocco
Namibia
Nigeria
Peru
Romania
South Africa
Tanzania
Uganda
Venezuela
Zimbabwe
Our Partners
We’re building interventions that change lives and entire communities.
Our partners, past and present, have made it possible.









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