Inside Story

Inside Story


432 million broadcast reach, 29 countries, 37 broadcasters

82% of viewers in Zambia and Kenya wanted know their HIV status after watching the film

95% of viewers in Zambia and Kenya said they were more likely to use condoms every time they had sex after watching the film

#1 most watched movie in sub-Saharan Africa

Awards & Accolades


"A rousing success"

LA Weekly

"It will make us understand better...if you understand the origin of something you’re going to understand better how to deal with this HIV/AIDS."

Young male viewer, South Africa

"Inside Story stands to make a tremendous impact on HIV and AIDS prevention."

Karl Friedrich, Co-Founder and Africa Executive Director, Grassroots Soccer

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Inside Story tells the story of Kalu (Kevin Ndege Mamboleo), a rising Kenyan footballer, who moves from rural Kenya to urban Johannesburg to follow his dream and support his family. His path becomes more challenging when he falls in love with the coach’s daughter, Ify (Kendra Etufunwa), and subsequently finds out he is HIV+. Kalu goes through an emotional journey as he comes to terms with his diagnosis, encountering social and financial challenges along the way. Using state-of-the-art animation, Inside Story explores the dynamic inner world of the human body, revealing the unseen world of HIV. Animated sequences showing the HIV virus traveling through the human body at different stages of the infection are interwoven with Kalu’s story. This story of love, football and HIV is now the most watched film in Africa ever.

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